Over the past year, there has been robust and almost frenzy-like activity by cruise lines to enter the luxury yacht expedition market. The popularity of this type of travel has grown so considerably that brands who have historically been in the hotel and resort game have announced an expansion into the ultra-luxury yachting market. Last year, the Ritz-Carlton revealed concrete plans to launch three new mega yachts to begin sailing in 2020. Fast forward a year later, the first of three has touched water for the first time.